Find out exactly how fast a new website pays for itself — and what your return looks like at 12 and 24 months.
Enter your current numbers, then project what a new site could improve.
Fill in your current website metrics and projected improvements above to see your ROI.
Average conversion rates vary by industry, but here's what a well-built website typically achieves vs. a poor one:
| Website Type | Typical CVR Range | Notes |
|---|---|---|
| Outdated / slow / mobile-unfriendly | 0.5% – 1.5% | Visitors leave before taking action |
| Average modern website | 2% – 4% | Decent but not optimized |
| Conversion-optimized site | 4% – 8%+ | Clear CTAs, fast load, strong trust signals |
Most businesses think about the cost of a new website — but not the ongoing cost of keeping a bad one. A site converting at 1% instead of 3% for a business with 500 monthly visitors and $1,500 customer value is leaving $15,000 per month on the table. That's $180,000 per year in revenue never captured. A new website doesn't just pay for itself — the question is how fast.
White Heaven Co builds custom-coded websites for local businesses — designed from the ground up to convert visitors into customers.
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