Dos and Don’ts of E-Commerce Website Design


  1. DO prioritize user experience: Ensure easy navigation, clear product categories, and a seamless checkout process to enhance user experience and encourage conversions.
  2. DO optimize for mobile: Make sure your e-commerce site is fully responsive and mobile-friendly to cater to the growing number of mobile shoppers.
  3. DO use high-quality images: Showcase your products with high-resolution images and videos to provide a visually appealing shopping experience for customers.
  4. DO incorporate customer reviews: Display customer reviews and ratings to build trust, credibility, and social proof for your products.
  5. DO streamline checkout process: Simplify the checkout process with guest checkout options, progress indicators, and multiple payment methods to reduce cart abandonment rates.


  1. DON’T overwhelm with too many options: Avoid cluttered layouts and excessive product choices that can confuse visitors and impede decision-making.
  2. DON’T neglect site speed: Ensure fast loading times to prevent users from bouncing off your site due to slow performance.
  3. DON’T skimp on security: Invest in robust security measures to protect customer data and build trust in your e-commerce website.
  4. DON’T ignore SEO optimization: Implement SEO best practices to improve visibility and attract organic traffic to your online store.
  5. DON’T neglect testing and optimization: Continuously test and optimize your e-commerce site for usability, functionality, and conversion rate optimization to enhance overall performance and user satisfaction.